CBN and IHGMA introduce AI solutions and digital ecosystems to support more efficient, integrated, and modern hotel operations.

CBN continues to strengthen its commitment to supporting the digital transformation of the hospitality industry in North Sumatra through a Business Gathering held together with the Indonesian Hotel General Manager Association (IHGMA) on Thursday (May 23). The event served as a discussion platform on the development of digital technology and the implementation of Artificial Intelligence (AI) to support the increasingly dynamic hospitality industry.

The event was attended by the Chairman of IHGMA North Sumatra, Indra Wirawan, Vice Chairman of IHGMA North Sumatra, Rachmad Suwardi, as well as representatives from the hospitality industry in Medan.

As customer demand for fast, convenient, and personalized services continues to grow, the hospitality industry is now facing increasing pressure to deliver a more holistic and integrated guest experience. Digital transformation has become one of the key steps for hotels to improve service quality while enhancing operational efficiency.

In response to these needs, CBN introduced a range of digital solutions designed to support hotel digitalization. The solutions include business connectivity, hospitality ecosystems, integrated guest services, and AI-powered technologies aimed at making hotel operations more efficient and responsive.

The technologies introduced during the event included AI booking and order management, customer sentiment analysis, omnichannel communication systems, chatbot automation, and integrated digital service platforms that enable hotels to deliver more modern and personalized guest experiences.

Beyond improving guest experiences, the implementation of digital technology also helps hotels optimize their daily operations. Integrated systems allow service management, customer communication, and feedback systems to be handled more quickly, efficiently, and in real time.

CBN believes that hospitality digital transformation is not only about adopting technology, but also about enabling hotels to create more relevant customer experiences in the digital era. Stable connectivity and the right digital ecosystem are expected to help the hospitality industry in Sumatra continue to grow and adapt to evolving market demands.

CBN’s participation in the Business Gathering with IHGMA reflects the company’s ongoing commitment to delivering relevant digital solutions for the hospitality industry and supporting the acceleration of business digital transformation in Indonesia.

For more information about CBN’s services and digital solutions, visit CBN Official Website or contact enterprisesales@cbn.id.

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CBN Drives Digital Transformation for the Hospitality Industry in North Sumatra