CBN continues to strengthen its commitment to supporting Artificial Intelligence (AI) adoption and digital transformation in Eastern Indonesia through its participation in two industry events held in Makassar: the Gathering and Anniversary of HITA (Hotel Information Technology Association) Eastern Indonesia 2026 on June 6, 2026, and the IDC x CBN Business Gathering on June 8, 2026.

These forums served as platforms for industry players to exchange insights, explore the potential of digital technologies, and strengthen collaboration in navigating an increasingly digital business landscape.

Chairman of HITA Eastern Indonesia, M. Askari, emphasized that AI implementation should focus on delivering tangible benefits to business operations. This highlights that technology adoption should not simply follow trends but must also contribute to improving efficiency and service quality.

"The most important thing is how we can maximize and utilize AI so that it is truly applied in our daily operations and work. By doing so, the hospitality industry can continue to grow and deliver more optimal services," said Askari.

A similar discussion was highlighted during the IDC x CBN Business Gathering, which carried the theme "Business Acceleration with Technology Intelligence: How Intelligent Connectivity, AI, and Smart Systems Transform Modern Business Operations." The forum explored how advancements in AI, cloud technology, and digital infrastructure are reshaping business operations across various industries.

Speakers emphasized the importance of leveraging AI and intelligent connectivity to improve operational efficiency, strengthen business competitiveness, and support faster, data-driven decision-making.

In addition to discussing the latest technology trends, participants also gained insights into practical AI applications that can be implemented in day-to-day business activities. AI is increasingly recognized as a valuable tool for automating workflows, enhancing team productivity, and unlocking greater business growth opportunities amid the rapid expansion of the digital economy.

As a digital solutions provider, CBN continues to deliver a wide range of services that support digital transformation across industries, including high-speed and reliable connectivity, cloud services, managed services, and AI-based solutions.

For the hospitality sector, CBN also offers Digdaya Hospitality Solutions (DHS), a digital ecosystem designed to help hotels and resorts integrate operational requirements and customer services into a more efficient, unified solution.

CBN's participation in both events reflects the company's ongoing commitment to accelerating the adoption of digital technologies that address the evolving needs of businesses in Eastern Indonesia. Through collaboration with industry communities and business leaders, CBN aims to contribute to the development of a stronger, more innovative, and sustainable digital ecosystem.

For more information about CBN's digital services and solutions, visit www.cbn.id or contact enterprisesales@cbn.id.

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CBN Drives AI Adoption and Digital Transformation in Eastern Indonesia

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